Is the content engaging and relevant to its target audience? Relevancy, Consistency, and Quality are how to future-proof your YouTube success.Īnother thought, to future-proof your YouTube success, would be to understand why it exists and who owns it (Alphabet (Google).

We’ve seen many styles of YouTube SEO implemented, some good, some bad, some hacky, but a couple of overarching themes that combine from the previous updates to probably to the future as well. This guide is not short read: save it for later use, and take the time to improve your YouTube workflow.Īfter years being on YouTube and see how it’s changed and how it might change in the future. While you can achieve viral hits, consistency helps you receive more viewers and subscribers over more extended periods. YouTube SEO is all about building a channel in the long-term. Content quality, consistency, and relevancy make your YouTube success last and make the impact you seek. Compared to website SEO or ecommerce SEO, YouTube emphasizes engagement.įor example, with the use of keywords, you’ll get your first viewers, and by creating engaging content and keeping them coming back, you will have more success. While keywords do matter in Youtube SEO quite a lot, engagement comes on top. With YouTube SEO, anyone on the platform can start growing their viewership by engaging with their audience, which leads to ranking higher. The combination of metrics such as recommendations, keywords, and prior engagement data is how YouTube serves its users’ answers to their queries, making it a compelling alternative search engine for growth.Ī successful YouTube channel is a lot more than just optimizing its SEO, but it certainly can make a drastic difference in the growth rate you can achieve for your YouTube video views. YouTube serves relevant content to its users that they want to watch. With YouTube SEO, you can optimize YouTube videos and channels to tell the YouTube algorithm what your video is about, to rank it for relevant keywords, and to recommend it to users who would enjoy the content.

Youtube video seo